David Menninger's Analyst Perspectives

I am happy to share some insight on Domo drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements.  The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. We utilized a structured research methodology that includes evaluation categories designed to reflect the breadth of the real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and business intelligence. We evaluated Domo and 14 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and data derived from our benchmark research on analytics and business intelligence.

The public cloud offering for analytics and business intelligence by Domo, now a publicly traded company, ranks seventh overall in the Value Index. Its architecture is based on a data model that involves data loaded into Domo’s cloud service with connectors provided for hundreds of cloud and on-premises data sources. The company has continued to broaden the functionality of the product to make it more competitive with category leaders.

Domo’s product ranks first in Usability, which has been a consistent focus of the company. It also ranks first in TCO/ROI with good material to help support the business case for using its products. Domo also excels in the areas of collaboration and communication, supporting analytic business processes that include assigning tasks and tracking their progress to completion.

The company’s lowest rankings are in Reliability and Adaptability, where it ranks 11th and 10th respectively. More metrics that provided visibility into the use of resources and the performance of the system would help organizations better understand and plan their deployments of this product. Also, improved configuration, integration and API capabilities would allow organizations to include Domo in their existing business processes to get more value out of their implementations.

This assessment was based on Domo’s August 2018 release. Since the completion of the research, the company has released several updates, the most recent in November 2018. New features include certified content, data science enhancements, natural language generation, data set sharing, visualization enhancements and several other new capabilities.

This research-based index is the most comprehensive assessment of the value of analytics and business intelligence software in the industry. You can learn more about Domo and others using our Value Index as an effective vendor selection and RFI/RFP tool; read the report here.

Regards,
David Menninger
SVP & Research Director