Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        The Strata Data Conference is changing and it’s changing in a good way. At the recent Strata Data Conference in New York, Mike Olson, chief strategy officer at Cloudera, which co-sponsored the event, commented that at prior events we used to talk about the “Hadoop zoo animals,” meaning the various components of the Hadoop ecosystem of which I have written previously. Following last fall’s Strata event, I observed that the conference was evolving to focus on the use of data. Advancing that...

        Read More

        Topics: Big Data, Machine Learning, Analytics, Hadoop, Artificial intelligence, Strata Data Conference

        There’s been some speculation in the market that Hadoop may be disappearing. Some of this speculation has been driven by vendors that have recently downplayed Hadoop in their marketing efforts. For example, the Strata+Hadoop World conference is now known as the Strata Data Conference. The Hadoop Summit is now known as the Dataworks Summit. In Cloudera’s S-1 filing with the SEC for its initial public offering, the term “Hadoop” appears only 14 times, while the term “machine learning” appears 83...

        Read More

        Topics: Big Data, Analytics, Hadoop, data lakes

        Recently Hortonworksannounced some significant additions to its products at the DataWorks Summit. These additions reflect the fact that the big data market continues to evolve, as I have previouslywritten.

        Read More

        Topics: Big Data, Machine Learning, Analytics, Hadoop
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All