Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        In today's rapidly evolving technological landscape, artificial intelligence (AI) governance has emerged as a critical ingredient for successful AI deployments. It helps build trust in the results of AI models, it helps ensure compliance with regulations and it is necessary to meet internal governance requirements. Effective AI governance must encompass various dimensions, including data privacy, model drift, hallucinations, toxicity and perhaps most importantly, bias. Unfortunately, we expect...

        Read More

        Topics: AI, Analytics & Data, AI and Machine Learning, Generative AI, Machine Learning Operations

        As I’ve written recently, artificial intelligence governance is a concern for many enterprises. In our recent ISG Market Lens study on generative AI, 39% of participants cited data privacy and security among the biggest inhibitors to adopting AI. Nearly a third (32%) identified performance and quality (e.g., erroneous results), and an equal amount (32%) mentioned legal risk.

        Read More

        Topics: AI, Analytics & Data, AI and Machine Learning, Generative AI, Machine Learning Operations

        Having just completed our AI Platforms Buyers Guide assessment of 25 different software providers, I was surprised to see how few provided robust AI governance capabilities. As I’ve written previously, data governance has changed dramatically over the last decade, with nearly twice as many enterprises (71% v. 38%) implementing data governance policies during that time. With all this attention on data governance, I had expected AI platform software providers would recognize the needs of...

        Read More

        Topics: AI, Analytics & Data, AI and Machine Learning, Machine Learning Operations

        The artificial intelligence (AI) market is exploding with activity, which is part of the reason we recently announced that we have dedicated an entire practice at Ventana Research to the topic. Large language models (LLMs) and generative AI (GenAI) have taken the AI world by storm. In fact, we assert that through 2026, one-half of all AI investments will be based on generative rather than predictive AI. My colleague Rob Kugel has written about how AI can improve productivity and benefit the...

        Read More

        Topics: AI, natural language processing, Analytics & Data, AI and Machine Learning, Generative AI

        In the technology industry, 2023 will be remembered as the year of generative artificial intelligence. Yes, the world was made aware of GenAI when ChatGPT was publicly launched in November of 2022, but few knew the impact it would have at that point in time. Since then, GenAI has taken the world by storm, with vendors applying the technology to make it easier to ask questions about data, write code (including SQL), prepare data for analyses, document data pipelines and use software products...

        Read More

        Topics: AI, Analytics & Data, AI and Machine Learning, Generative AI, Model Building and Large Language Models

        Interest in artificial intelligence (AI) is exploding driven in large part by the widespread interest in generative AI. ISG’s AI Buyer Behavior Survey reported that more than 6 in 10 participants have at least one AI application in production. However, despite the ease with which individuals can use AI as a result of natural language processing, creating and managing AI models is still a challenge. First, there is a shortage of skills. Second, the process itself involves many parts, each of...

        Read More

        Topics: Data Science, AI, Analytics & Data, AI and Machine Learning, Model Building and Large Language Models, Machine Learning Operations, MLOps

        Unstructured data has been a significant factor in data lakes and analytics for some time. Twelve years ago, nearly a third of enterprises were working with large amounts of unstructured data. As I’ve pointed out previously, unstructured data is really a misnomer. The data is structured; it's just not structured into rows and columns that fit neatly into a relational table like much of the other information enterprises process. Consequently, it requires different skills, different technology...

        Read More

        Topics: Artificial intelligence, Analytics & Data, AI and Machine Learning, Computer Vision

        We’ve been saying for years that natural language processing (NLP) and natural language analytics would greatly expand access to analytics. However, prior to the explosion of generative AI (GenAI), software providers had struggled to bring robust natural language capabilities to market. It required considerable manual effort. Many analytics providers had introduced natural language capabilities, but they didn’t really resonate with enterprise requirements. They required significant effort to...

        Read More

        Topics: Business Intelligence, Artificial intelligence, natural language processing, Analytics & Data, AI and Machine Learning, GenAI

        Alteryx was founded in 1997 and initially focused on analyzing demographic and geographically organized data. In 2006, the company released its eponymous product that established its direction for what the product is today. In 2017, it went public in an IPO on the NYSE. At the time of the IPO, Alteryx was focusing much of its marketing efforts on the data preparation market, particularly to support Tableau. Throughout this time though, Alteryx offered much more than data preparation. As a...

        Read More

        Topics: Analytics, Business Intelligence, data operations, Analytics & Data, AI and Machine Learning, Analytic Operations

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Augmented Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics and Data vendors supporting...

        Read More

        Topics: Analytics, AI and Machine Learning, Augmented Analytics
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All