Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        Generative AI is a class of artificial intelligence used to generate new, seemingly real content. Broadly speaking, AI has traditionally been used to identify patterns in data and apply those patterns to categorize and predict behaviors. For instance, it can organize customers into groups (or clusters) with similar characteristics, or predict which customers are most likely to respond to certain offers.

        Read More

        Topics: Analytics, Digital Technology, AI and Machine Learning

        In my perspective on decision intelligence, I lamented the fact that business intelligence technologies have left the rest of the exercise to the reader for too long. Making a decision is a process that involves many steps and many people. Decision-making is so complicated and divorced from day-to-day business processes that organizations have had to create entirely separate teams to focus on the analytics and data to support it. One aspect of the decision-making process that can be enhanced by...

        Read More

        Topics: Analytics, Business Intelligence, Digital Technology, Analytics & Data, Collaborative & Conversational Computing

        Organizations are becoming increasingly aware of the potential value that can be gained by processing big data. As data sources grow, it becomes important to have tools and methods to effectively process, analyze and visualize this information from disparate systems and warehouses.

        Read More

        Topics: business intelligence, embedded analytics, Analytics, Streaming Analytics

        Organizations are continuously searching for new business opportunities hidden in their data. They are using various technologies including artificial intelligence and machine learning (AI/ML) to uncover granular insights that can support decision-making. Existing tools and dashboards are effective for observing standard metrics; however, they do not address follow-up questions, such as why things are happening or how those events impact performance. Organizations also struggle to derive...

        Read More

        Topics: Analytics, Business Intelligence, natural language processing, Decision Intelligence, AI and Machine Learning

        Now more than ever, effective data management is crucial to enable decision-makers to better assess information and take calculated actions. It is also important to keep up with the latest trends and technologies to derive higher value from data and analytics and maintain a competitive edge in the market. However, every organization faces challenges with data management and analytics. And as organizations scale, the complexity only increases, creating a need for better data governance, data...

        Read More

        Topics: Analytics, Data Governance, Data Management, Data, data operations, analytic data platforms

        Data analytics provide valuable insights and enable organizations to make better decisions, improve performance and gain a competitive advantage in the marketplace. Analytics can change frequently depending on the data being analyzed and the methods used to gather and process it. Factors such as new data, changes in the underlying systems or updates to algorithms can all contribute to differences in an analysis. AnalyticOps helps ensure data is accurate, up-to-date and consistent across...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence

        For years various types of systems have produced log files to help with monitoring, debugging and performance management. Often, this information was used in forensic analyses of why interruptions in service or other problems occurred. In many cases, log files are still used this way. But systems have grown more complicated, and many more devices are instrumented. Systems have been decomposed into much finer-grained, interdependent services. Infrastructure is now distributed between on-premises...

        Read More

        Topics: Business Continuity, Digital Technology

        I’ve previously written about the analytics continuum, which spans a range of capabilities including reporting, visualization, planning, real-time processes, natural language processing, artificial intelligence and machine learning. I’ve also written about the analysis that goes into making intelligent decisions with decision intelligence. In this perspective, I’d like to focus on one end of the analytics continuum, which I’ll label advanced analytics.

        Read More

        Topics: Analytics, Digital Technology, Analytics & Data, AI and Machine Learning

        Markets have been more volatile than ever. It creates a need for decision makers to utilize technologies such as artificial intelligence and machine learning (AI/ML) to better understand the external factors that impact their business. By identifying these factors, organizations can better plan for changing market environments and seize market opportunities. However, manual modeling is a time-consuming process and results in a limited number of models and tests. Also, updating those models is...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, AI and Machine Learning

        Ventana Research recently announced its 2023 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Data, Digital Technology, natural language processing, Process Mining, Analytics & Data, Collaborative & Conversational Computing
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All