Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        Business intelligence has evolved. It now includes a spectrum of analytics, one of the most promising of which has been described as augmented intelligence. Some organizations have used the term to describe the practical reality that artificial intelligence with machine learning is not replacing human intelligence, but augmenting it. The term also represents the application of AI/ML to make business intelligence and analytics tools more powerful and easier to use. It’s this latter usage that I...

        Read More

        Topics: Analytics, Business Intelligence, natural language processing, Analytics & Data, Collaborative & Conversational Computing, AI and Machine Learning

        Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, fraud detection, competitive advantage and enhanced business processes. By bringing the right, actionable data to the right user, organizations can potentially speed up processes and make more effective operational decisions.

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Internet of Things, Streaming Analytics, AI and Machine Learning

        When I looked at the state of analytics recently, it was clear that analytics are not as widely deployed within organizations as they should be. Only 23% of participants in our Analytics and Data Benchmark Research reported that more than one-half of their organization’s workforce are using analytics. There are many elements to becoming a data-driven organization, as my colleague Matt Aslett points out, but analytics are a necessary component. Our research shows that organizations recognize the...

        Read More

        Topics: embedded analytics, Analytics, Analytics & Data

        The analytics and business intelligence market landscape continues to grow as more organizations seek robust tools and capabilities to visualize and better understand data. BI systems are used to perform data analysis, identify market trends and opportunities and streamline business processes. They can collect and combine data from internal and external systems to present a holistic view.

        Read More

        Topics: Analytics, Business Intelligence, Data Governance, Data Management, Analytics & Data, AI and Machine Learning

        Organizations have been using data virtualization to collect and integrate data from various sources, and in different formats, to create a single source of truth without redundancy or overlap, thus improving and accelerating decision-making giving them a competitive advantage in the market. Our research shows that data virtualization is popular in the big data world. One-quarter (27%) of participants in our Data Lake Dynamic Insights Research reported they were currently using data...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Streaming Analytics, AI and Machine Learning

        I have written previously that the world of data and analytics will become more and more centered around real-time, streaming data. Data is created constantly and increasingly is being collected simultaneously. Technology advances now enable organizations to process and analyze information as it is being collected to respond in real time to opportunities and threats. Not all use cases require real-time analysis and response, but many do, including multiple use cases that can improve customer...

        Read More

        Topics: Analytics, Business Intelligence, Internet of Things, Data, Digital Technology, Streaming Analytics, Analytics & Data, Streaming Data & Events, AI and Machine Learning

        For years, maybe decades, we have heard about the struggles between IT and line-of-business functions. In this perspective, we will look at some of the data from our Analytics and Data Benchmark Research about the roles of IT and line-of-business teams in analytics and data processes. We will also look at some of the disconnects between these two groups. And, by looking at how organizations are operating today and the results they are achieving, we can discern some of the best practices for...

        Read More

        Topics: Analytics, Business Intelligence, Data, Digital Technology, Analytics & Data, AI and Machine Learning

        Organizations face various challenges with analytics and business intelligence processes, including data curation and modeling across disparate sources and data warehouses, maintaining data quality and ensuring security and governance. Traditional processes are slow when transforming large and diverse datasets into something which is easily consumable in BI. And, it can take days or weeks to create reports and dashboards — maybe longer if processes change and new data sources are introduced....

        Read More

        Topics: Big Data, Analytics, Business Intelligence, Cloud

        Natural language processing (NLP) is a field that combines artificial intelligence (AI), data science and linguistics that enables computers to understand, interpret and manipulate text or spoken words. NLP includes generating narratives based on a set of data values, using text or speech as inputs to access information, and analysing text or speech, for instance, to determine its sentiment. There are various techniques for interpreting human language, ranging from statistical and machine...

        Read More

        Topics: Big Data, Analytics, natural language processing, NLP

        Despite all the advances organizations have made with respect to analytics, our most recent research shows the majority of the workforce in the majority of organizations are not using analytics and business intelligence (BI). Less than one-quarter (23%) report that one-half or more of their workforce is using analytics and BI. This is a problem. It means organizations are not enabling their workforce to perform at peak efficiency and effectiveness. It means the workforce in many organizations...

        Read More

        Topics: Sales, embedded analytics, Analytics, Business Intelligence, Data, Sales Performance Management, Digital Technology, Digital Commerce, natural language processing, Subscription Management, partner management, sales engagement, revenue management, Collaborative & Conversational Computing
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All