Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        About the Analyst

        David Menninger

        David is responsible for the overall research direction of data, information and analytics technologies at Ventana Research covering major areas including Analytics, Big Data, Business Intelligence and Information Management along with the additional specific research categories including Information Applications, IT Performance Management, Location Intelligence, Operational Intelligence and IoT, and Data Science. David is also responsible for examining the role of cloud computing, collaboration and mobile technologies as they affect these areas. David brings to Ventana Research over twenty-five years of experience, through which he has marketed and brought to market some of the leading edge technologies for helping organizations analyze data to support a range of action-taking and decision-making processes. Prior to joining Ventana Research, David was the Head of Business Development & Strategy at Pivotal a division of EMC, VP of Marketing and Product Management at Vertica Systems, VP of Marketing and Product Management at Oracle, Applix, InforSense and IRI Software. David earned his MS in Business from Bentley University and a BS in Economics from University of Pennsylvania.


        Recent Posts

        As a technology, predictive analytics has existed for years, but adoption has not been widespread among businesses. In our recent benchmark research on business analytics among more than 2,600 organizations, predictive analytics ranked only 10th among technologies they use to generate analytics, and only one in eight of those companies use it. Predictive analytics has been costly to acquire, and while enterprises in a few vertical industries and specific lines of business have been willing to...

        Read More

        Topics: Data Scientist, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Analytics, Business Analytics, Business Intelligence, Customer & Contact Center, Workforce Performance, IT Performance Management (ITPM)

        I want to share my observations from the recent annual SAS analyst briefing. SAS is a huge software company with a unique culture and a history of success. Being privately held SAS is not required to make the same financial disclosures as publicly held organizations, it released enough information to suggest another successful year, with more than $2.7 billion in revenue and 10 percent growth in its core analytics and data management businesses. Smaller segments showed even higher growth rates....

        Read More

        Topics: Big Data, Predictive Analytics, SAS, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Strata+Hadoop

        In our definition, information management encompasses the acquisition, organization, dissemination and use of information by organizations to create and enhance business value. Effective information management ensures optimal access, relevance, timeliness, quality and security of this data with the aim to improve organizational performance. This goal is not easily met, especially as organizations acquire ever more data at an ever faster pace. In our business analytics benchmark research of more...

        Read More

        Topics: Data Quality, Master Data Management, Social Media, Analytics, Business Analytics, Business Intelligence, Cloud Computing, Complex Event Processing, Data Governance, Data Integration, Information Applications, Information Life Cycle Management, Information Management, Operational Intelligence, IT Performance Management (ITPM)

        For most people involved with business intelligence (BI), these are exciting times. Using BI to improve business processes continues to motivate organizations to invest in BI. The focus on BI also empowers business analytics and can be rented in the cloud computing model of accessing software. New technologies are adding dimensions to BI and creating both excitement and confusion for enterprises implementing them. We offer a variety of accomplished research that can help organizations overcome...

        Read More

        Topics: Mobile Business Intelligence, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Collaboration, Customer & Contact Center, Financial Performance, Information Management, Operational Intelligence, Workforce Performance

        My colleague Mark Smith and I recently attended data integration vendor Informatica’s annual industry analyst event. The company offered some impressive numbers regarding growth and profitability over the years, with 30 consecutive quarters of growth even during the recent recession. Through acquisition and its own research and development activities Informatica now has a broad portfolio of products. It includes data integration and supporting migration, replication and synchronization needs,...

        Read More

        Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Data Integration, Financial Performance, Informatica, Information Management, Workforce Performance

        Revolution Analytics recently announced the winners of its “Applications of R in Business” contest. Revolution Analytics has built a business around supporting R, an open source statistical software package, and extending it with features it licenses to customers. I served as a judge in the contest. Since I was in the midst of analyzing the data for our predictive analytics benchmark research, I was interested to see how the contestants applied predictive analytics techniques to specific...

        Read More

        Topics: Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Workforce Performance

        When it comes to technology, debates about whether a particular name suits its category are rampant. Here is a link to one such argument about the term “big data” from Curt Monash, an analyst whom I respect a great deal. This debate rages in the Twittersphere also, as in this comment from Neil Raden, another analyst I respect, suggesting that “big data is a marketing term … imprecise by design.”  Another term I’ve encountered resistance to recently is “predictive analytics.” See: (“Revolution...

        Read More

        Topics: Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance

        MicroStrategy, one of the largest independent vendors of business intelligence (BI) software, recently held its annual user conference, which I attended with some of my colleagues and more than 2,000 other attendees. At this year’s event, the company emphasized four key themes: mobility, cloud computing, big data and social media. In this post, I’ll assess what MicroStrategy is doing in each of the first three areas. My colleague, Mark Smith, covered MicroStrategy’s social intelligence efforts...

        Read More

        Topics: Big Data, MicroStrategy, Mobile, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, Strata+Hadoop

        We recently published the results of our benchmark research on Big Data to complement the previously published benchmark research on Hadoop and Information Management. Ventana Research undertook this research to acquire real-world information about levels of maturity, trends and best practices in organizations’ use of large-scale data management systems now commonly called Big Data. The results are illuminating.

        Read More

        Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, In-memory, Workforce Performance

        Rather than make predictions for 2012, which are everywhere right now, I want to look back at some of the surprising events of 2011. I think it’s worth considering what happened that wasn’t expected and what these things might tell us about the information technology market. Here, in no particular order, are the most important ones I see.

        Read More

        Topics: Big Data, Mobile, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Workforce Performance
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All